Location Sharing - Formula for Success
I have to confess I’m into location sharing - those that know me know I can’t go anywhere without checking into Foursquare!
Given my preference I’m pretty interested in The Inquisitr’s article (http://www.inquisitr.com/67059/why-gowalla-will-beat-four-square-in-the-location-sharing-war/) in how it predicts Gowalla will ultimately outshine Foursquare.
Now I agree that the Gowalla interface is superior, the object of the app is more refined but the simple thing is Foursquare seems (in my circles anyway) to have a larger audience base and location sharing is only fun with friends.
AdAge’s article I feel is more on point (http://adage.com/digital/article?article_id=142902).
"From a consumer perspective, the decision is going to be made on where their friends are," said Jeremy Lockhorn, director-emerging media, Razorfish.
Aside from the ‘fun with friends’ aspect I’m also intrigued with the Foursquare business model. They’re currently rolling out a number of features (http://mashable.com/2010/03/09/foursquare-business-dashboard/) for business.
If their offering gets business on side they’ll be a pretty formidable force in mobile marketing.