Steve and Bill talking about important life issues.

Steve and Bill talking about important life issues.

“The next time someone says, “We want to do something viral,” sneeze on him. Viral is a phenomenon, not a strategy.”

The new Macworld?

As a self confessed Apple fanboy I grew up accustomed to hold off on purchasing anything Mac related before Macworld, WWDC etc. Could developers heed this advice leading into conferences such at Chirp and F8?

I know of a digital agency that just launched a great retail website full of Facebook Connect features only a week before F8.

I’m sure life would have been great for those guys on the morning of F8 when Facebook pulled support for Facebook Connect.

Nokia and the Distinguished Gentleman?

With all the talk about Google, RIM and Apple any observer would think that Nokia are dead and buried and well and truly out of the mobile phone ‘arms race’

I doubt it.

The company I work for released an iPhone app at the start of February - it’s available for free on the AppStore. A few weeks back I received a call from a Nokia representative offering to port this application to the Nokia platform for free. Zing!

Makes me think that something is brewing at Nokia… they’ve got far too much invested in this market to simply lay over and die. The question is when will they make their move.

The other interesting point is that they’ve been the market leader for years (up at the top anyway). People have been buying Nokia’s time and time again as their contracts come up for renewal. The second question are modern day consumerists brand loyalists?

Could the mobile phone industry parallel the classic Eddie Murphy hit ‘The Distinguished Gentleman’?

HUSBAND Who are we voting for Congress?
WIFE Don’t we always vote for Johnson?

People know Nokia - it’s time they stepped up to the plate.

The show should appeal to the entrepreneur in everyone. Could a TV show be a source of inspiration… surely not…

The show should appeal to the entrepreneur in everyone. Could a TV show be a source of inspiration… surely not…

Location Sharing - Formula for Success

I have to confess I’m into location sharing - those that know me know I can’t go anywhere without checking into Foursquare!

Given my preference I’m pretty interested in The Inquisitr’s article (http://www.inquisitr.com/67059/why-gowalla-will-beat-four-square-in-the-location-sharing-war/) in how it predicts Gowalla will ultimately outshine Foursquare.

Now I agree that the Gowalla interface is superior, the object of the app is more refined but the simple thing is Foursquare seems (in my circles anyway) to have a larger audience base and location sharing is only fun with friends.

AdAge’s article I feel is more on point (http://adage.com/digital/article?article_id=142902).

“From a consumer perspective, the decision is going to be made on where their friends are,” said Jeremy Lockhorn, director-emerging media, Razorfish.

Aside from the ‘fun with friends’ aspect I’m also intrigued with the Foursquare business model. They’re currently rolling out a number of features (http://mashable.com/2010/03/09/foursquare-business-dashboard/) for business.

If their offering gets business on side they’ll be a pretty formidable force in mobile marketing.

Conan’s resurgence (possibly drop the ‘re’) is pretty impressive. Social media has handed him an identity and a unified a fan base ripe for the picking.

Conan’s resurgence (possibly drop the ‘re’) is pretty impressive. Social media has handed him an identity and a unified a fan base ripe for the picking.

Old Spice - new look. Love what they’re doing. Would love to uncover the thoughts behind the campaign. Are they marketing to their traditional market that may have a historical perception on the product or are they simply targeting a new uneducated (in terms of the brand) demographic?

I’m a huge fan of Mads Berg!

I’m a huge fan of Mads Berg!

Word is 99% of Mission Statements suck.

Interesting vid from Dan Heath. One quote that sticks - “[Mission statements are] getting so vague and fancy with the language that it just becomes meaningless”